How to get the most out of Google Adwords..
"Its not about getting visitors to your site, its about getting the right visitors to your site". (Moz.com)
Google Adwords is a powerful tool which allows companies in SEO and Keyword Research. Adwords allows companies to monitor traffic on certain keywords or phrases, and then allows you to tailor how and where your company advert appears.
As an example, I have decided to use Keyword Planner on my local gym and leisure centre Everyone Active. Keyword Planner words by typing in a number of keywords which are related to the selected company. The tool will then provide detailed information on the keywords, for example average monthly searches and the level of competition.
As you can see from the left, I have typed in the keywords I Believe to be relevant to Everyone Active. I can now compare the results of each keyword I selected and what keywords would be most successful for Everyone Active. This is based on Average Monthly Searches, Competitor Level, and Suggested Bid.
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