The Key To QR Success

A Guide to Effective to QR Code Campaigns..

QR Code campaigns continue to be found anywhere and everywhere due to the combination of technology and marketing. Robertson (2010) states that "Marketing companies have now decided to include this in their posters, billboards etc. which makes them stand out from the crowd". However, many believe that the use of QR Codes has peaked and that 2014 will be the death of the QR Code (Forbes, 2014). If the code is to survive and be used as an effective digital marketing tool, then there are a number of issues that marketers need to address. Here is a 3-Step guide to improving your QR Code campaign.

1. Offer an Incentive

The problem with a number of current QR code campaigns is that it doesn't offer the customer anything of value. Many brands use QR Codes purely to direct traffic to their landing page. However, a number of users will just bounce from the site and are unlikely to return. By offering the customer an incentive or promotion to scan the code, the chances of its effectiveness shall be much higher (Larkin, 2010).

2. Location

Location is always key when designing a QR Code campaign. The location needs to be visible and accessible to the consumer in order to gauge customer interaction. Not only does the location of the QR Code on the product need to be effective, but so does the product placement and the placement of advertisements. Coca-Cola are just one of the beverage manufacturers that effectively use QR Codes. 

3. Size Matters

It turns out that when relating to QR Codes, size does matter. If the code is too small then the customer is unlikely to be able to see the code, therefore making the campaign ineffective. The purpose of the QR Code is to draw in customer engagement. If the user isn't able to see the QR Code, how are they meant to engage?

Resources:

www.mashable.com/2011/08/19/qr-code-tips/

https://econsultancy.com/blog/62397-qr-codes-the-good-the-bad-and-the-ugly

http://www.forbes.com/sites/ilyapozin/2012/03/08/are-qr-codes-dead/

References:
Larkin, J 2010, 'Marketing initiatives using QR codes', Beverage Industry, 101, 9, p. 74, Business Source Premier, EBSCOhost, viewed 3 March 2014.

Robertson, A. 2010, QR Codes, the Future of Marketing, Bristol (UK).